Strategic PR powered by a plan
Adler PR offers its clients the best of both worlds – years of big advertising agency experience combined with boutique, white-glove service. We take a targeted approach to PR, providing strategic counsel to our clients and always working against a plan to ensure we are exceeding expectations. We pride ourselves on our personal and long-standing relationships with media, including magazines, newspapers, online outlets, TV and radio stations, which we leverage daily for our clients’ benefit.
Media Relations
Generating valuable brand awareness through positive earned media coverage is the core of what we do. Whether it’s TV, radio, print or online coverage you value, we have the expertise and relationships to secure it. We don’t just get you news coverage, we make you newsworthy.
Influencer Marketing
Leveraging our connections doesn’t stop with the media. We have personal relationships with high profile influencers, too. Depending on the initiative, influencer partnerships can be an effective and affordable way to amplify your brand message and increase your reach.
Event Planning
From small ribbon cuttings to large grand openings, Adler PR is equipped to handle all of your event planning and management needs. We'll coordinate all the logistics and vendors but, more importantly, we'll craft a memorable experience that is sure to wow your guests and leave them with a lasting impression of your brand.
Brand & Community Partnerships
We pride ourselves on connecting the dots between our clients and the community. Creating mutually beneficial partnerships is second nature to us, whether it’s a charity initiative, brand alignment or participation in a third-party event, we identify collaboration opportunities and make them happen.
Award Nominations
Pursuing relevant media and industry awards is a great way to get additional publicity and well-deserved recognition for your brand. We can recommend which award opportunities are worthwhile and assist with crafting a winning submission.
Crisis Communications
The way your company responds to a crisis can make or break your brand. Your messaging matters and one misstep can have a long-lasting negative impact on your company. We can help you proactively plan for the worst case scenario and are skilled at navigating a variety of crises to preserve your brand's reputation.
Not sure if PR is right for your company or just want to pick our brains? We offer virtual strategy sessions designed for brands that want to level up their media presence, but aren’t quite ready for an ongoing retainer…yet. It’s perfect for founders seeking ways to boost their visibility, internal marketing teams wanting a fresh external point of view or a business preparing for a big campaign or product launch. We’ll do a deep dive into your brand’s goals and opportunities, analyze current positioning, prepare a high-level strategic PR plan and present it to you with actionable insights and recommended next steps, allowing you to take it back to your internal team to implement or have us provide a proposal to execute for you.
Since no two brands are the same, all of our proposals are customized according to each client’s specific needs. The cost of our PR engagements vary based on the services included in the scope of work, the reach of the campaign (ie. local versus national) and the timeline. We typically work on a monthly retainer basis with a 6-month minimum commitment for new clients. Please contact us for a quote.
