Why You Should Hire a Boutique PR Firm Instead of a Large Full-Service Advertising Agency

May 27, 2020

With more than a decade of advertising agency experience, I have first-hand knowledge of the pros and cons associated with large full-service firms. Although there are some benefits to working for and with a big agency, they typically come with a hefty price tag, a lot of junior team members and excessive process. Part of

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Why PR Is More Important During The Coronavirus Crisis Than Ever Before

April 28, 2020

In these uncertain times, where many businesses have been forced to temporarily close their doors or completely shift their business models due to the Coronavirus, it is prudent for companies to cut their operating expenses wherever possible. This understandably includes marketing and public relations budgets, along with any other costs not deemed truly essential to

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