Five Public Relations COVID Restaurant Recovery Tips

Although we are still in the midst of the Coronavirus crisis, most Arizona restaurants have re-opened their dining rooms in some capacity and are still offering takeout and delivery in an effort to stay afloat. These are unprecedented times, which is why you can’t depend on your pre-COVID marketing efforts to get you through them.

Why You Should Hire a Boutique PR Firm Instead of a Large Full-Service Advertising Agency

With more than a decade of advertising agency experience, I have first-hand knowledge of the pros and cons associated with large full-service firms. Although there are some benefits to working for and with a big agency, they typically come with a hefty price tag, a lot of junior team members and excessive process. Part of

PR Is More Important During COVID Than Ever Before

In these uncertain times, where many businesses have been forced to temporarily close their doors or completely shift their business models due to the Coronavirus, it is prudent for companies to cut their operating expenses wherever possible. This understandably includes marketing and public relations budgets, along with any other costs not deemed truly essential to